DESIGN
I was responsible for designing the visual identity for a marketing campaign that centered around moms and Mother’s Day. The objective of the campaign was to raise awareness around one of the things that makes the Unbound program different from other sponsorship organizations -- our belief in moms. Campaign deliverables included digital ads, a landing page, a short video, social media posts as well as ads on social. Photos and footage from the field were the main component of each of these deliverables, but other design elements included a handwritten font that I chose to purchase and the triangle graphic I created. All of these elements were integrated across the entire campaign.